We know that you know the Lubets and that you love to slip but... do you know who is the inventor of these little packets of pleasure? 

Alicia Zurita is a born entrepreneur, mother of ecological orgasms, slips, clicks and the orgasm enhancer (Amen!). Her thing is to innovate and for this reason, she has been interviewed in Innova Spain, the leading innovation newspaper.

we leave you here the full interview so that you can get to know her and by the way, get to know us better (without her, we would not exist!) and then we tell you the most important highlights.

Lubets, lifestyle lubricants

As Alicia tells in the interview, the Lubets were born from the need to occupy an unattended gap in the market: first, the bottle of lubricant –“very anticlimactic, half started, dirty, not very transportable”, in the words of Alicia–, and second, the pharmacies, which with their products make it clear that what you have is a pathology. 

Lubets are natural, eco-friendly single-dose lubricants that apply with a click. “Someone who has a pathology has to take a product and can feel bad. I can make it sexy. This is how Lubets came about, with a lot of concept, with very strong attributes and positioned directly in lifestyle: that lubricants are not a necessity, but that they are used naturally. It is a bit of what he wants, that they be experiences for those who need it, ”says the entrepreneur.

Innovation and ecology

Innovation, on the other hand, is the differential value of the company: ecological, responsible with the environment and with the woman's body, and above all, single-use. The Lubets stand out for their innovative way of application, one click and let go. 

“It seems to me that the monodoses, in addition to the benefits they have, are recyclable and use much less plastic. It is a good material and the energy impact is lower –produced 100% in Spain–, with less material" - Alicia comments. 

In fact, Lubets was contemplating the possibility of switching from plastic to paper. And although, a priori, it seems that it is more ecological “–and in marketing it would be an incredible leap”, he indicates–, it would be deceiving. “It would be like a tetrabrick, it would not be ecological. I prefer plastic that is recyclable."